HOSB Physicians Report 2012
Take a look into the new digital future
YouGov offers unique insight into digital developments within the primary and secondary sector
Introduction
The Internet has created a revolution in making information and knowledge available and we are moving towards a culture where the Internet plays a major role in sharing knowledge and searching for information.
YouGov offers unique insight into digital developments within the primary and secondary sector.
The Internet and the adoption of new technologies are therefore providing new channels for conversation. The interest in online social media has increased significantly within recent years and people are becoming more confident in using social media in their private life, but also professionally. At the same time, new technologies continue to emerge and the use of devices such as smartphones is now making it even easier to access information and knowledge via the Internet. To succeed, you need to be aware of the potential opportunities and threats of the Internet and these new technologies.
You will be able to gain a better understanding of them and the way physicians adopt new technologies such as smartphones and use the Internet in their professional work from YouGov’s new report entitled Health Online Search Behaviour (HOSB) Physicians 2012. In many ways, this report ‘completes the picture’ together with our previous report (HOSB 2010 among patients).
You will find more information about this in the section ’key survey areas’.
Approach
This study focuses on Scandinavia, i.e. Denmark, Sweden, Norway and Finland. The study will be conducted using online quantitative interviews (CAWI), where physicians will be invited to take part in the survey. The sample will include specialists and GPs in the following groups:
| Target group | Number of interviews | Total number of interviews |
|---|---|---|
| GPs | 100 | 400 |
| Oncologists | 20 | 80 |
| Rheumatologists | 20 | 80 |
| Cardiologists | 20 | 80 |
| Endocrinologists | 20 | 80 |
| Urologists | 20 | 80 |
| Anesthesiologists | 20 | 80 |
| Total | 220 | 880 |
A total of 220 interviews will be conducted in each country; a total of 880 interviews for all four countries. All respondents will receive an appropriate incentive to take part in the study.
Key survey areas
| Areas | Which questions are answered |
|---|---|
| Penetration of Internet |
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| Use of devices |
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| Use of services and tools |
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| Behaviour on the Internet |
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| Future considerations |
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| Relation to patients |
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Report
- One report is created per market/country. This includes methodology, introduction, executive summary, results and conclusion. In addition to this report, graphs showing key results are delivered in PowerPoint.
- The reports are written in English (if translation is needed, this can also be arranged for an additional charge).
- The main reports are delivered in PDF format.
- The main reports are for internal use only and may not be published or supplied to third parties.
Prices and conditions
| Option | Describtion | Price |
| 1 | One market/report in the Nordic region | € 6.000 |
| 2 | All four markets/reports in the Nordic region | € 16.000 |
| Additional data | ||
| a) | Extra cross of data (PDF or Excel as tables) | € 200 per cross |
| b) | Data for one group of specialists for all countries(PDF or Excel) | € 1.500 per group |
| c) | Data for one group of specialists for all countries (In PowerPoint) | € 2.500 per group |
| Please note that additional services (b & c) can only be purchased for Option 2 above. | ||
| If you purchase the report before January 5th, 2012, we will offer you 10% in discount. | ||
| If you have purchased HOSB 2010, we will offer you 5% in discount on HOSB 2012. | ||
