The YouGov Group
YouGov is the authoritative measure of public opinion and consumer behaviour. It is YouGov’s ambition to supply a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world, all of the time , so that companies, governments and institutions can better serve the people that sustain them.
Founded in May 2000, YouGov is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation from our global panel of over 2.5 million people.
YouGov has pro-actively recruited respondents from all ages, socio economic groups and regions of Britain. The sample for each survey is carefully selected and controlled so that it is representative of the adult population as a whole – or the specific audience that the survey is designed to measure.
Because of our online data collection methodology, YouGov’s data is of higher quality and our cost base is lower than that required by the use of conventional market research techniques. This means that YouGov can pass on this cost savings to its clients. YouGov offers unprecedented value for money.